A New Direction for Monkey Opus

The Snooty Monkey tagline is a common household phrase of course. But just in case anyone reading this is a recent immigrant from Papa New Guinea, or just concluded a multi-year NASA space travel deprivation experiment, the tagline is, “Simple Software for a Complex World”.

As of this moment, Snooty Monkey has a new tagline, “Simple Self-Improvement for a Complex World”. Why the new tag line? The old tagline reflected a clear mission in 2008, let me take my skills as a “software product person” and build a self-supporting consultancy, lest my family starve to death. The new tagline reflects an aspirational change here at the end of 2011, and it better fits the broader original goal of Snooty Monkey, which was to create a bootstrapped software company.

This brings me to the actual topic of this blog post, changes in Monkey Opus (which happens to be the very blog you are reading). In the past Monkey Opus has not been terribly focused. There has been a mix of entrepreneurship, product management, and technology topics. Moving forward, the focus will narrow. It’s not that entrepreneurship, product management, and technology topics will never be discussed here. I certainly won’t be able to always resist that temptation, but the major focus of Monkey Opus is now self-improvement.

Why self-improvement? Because it’s what Snooty Monkey is all about as a software company. We are all monkeys. This life of ours is our opus. Let’s be snooty about it and make it a good one!