Find (1) simple solutions to (2) overlooked problems that (3) actually need to be solved and (4) deliver them as informally as possible, (5) starting with a crude version 1, then (6) iterating rapidly.
- Simple solution (spot on Paul!)
- Overlooked problem (I would say, “not adequately solved for some group”)
- Needs to be solved (I would say, “an important problem”)
- Deliver informally (this can’t be improved upon)
- Starting with a crude version 1 (You shouldn’t release anything crude. I’d say, “starting with the minimally viable version 1”)
- Iterating rapidly (this can’t be improved upon)
product design